Performance Milestones for Asia Pulp and Paper

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In September 2013, international and local conservation organizations spoke with one voice to introduce Performance Milestones for Asia Pulp and Paper’s (APP) Sustainability Roadmap’ Vision 2020 and new Forest Conservation Policy announced in February.

Under the umbrella of the Environmental Paper Network, this collaborative effort seeks to provide clarity to responsible purchasers in the marketplace. APP’s new policy is a significant step forward but there is a need to wait for proof of its implementation if companies are to avoid brand risk. The milestones seek to define what that proof looks like over the next 12 months. It is entitled The First Test.

Progress on the Performance Milestones will need to be verified by independent audits.

Their auditing will help customers and investors determine whether APP is effectively implementing its policy commitments and can help guide action by other pulp/paper companies in Indonesia and elsewhere.

 

Indonesian rain forest

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